Portfolio
PPC Marketing Case Study
Overview
Managed PPC campaigns for a major e-commerce client across Google and Microsoft Ads, focused on Black Friday and Q4 promotions.
Objective
Maximise revenue during peak season while maintaining strict budget and ROAS targets.
Actions Taken
- Executed full strategy across Search, Shopping, Display, YouTube, Discovery, and Performance Max.
- Created, tested, and optimised ad copy aligned to seasonal promotions.
- Optimised bidding, audience targeting, and creative assets daily.
- Coordinated timelines, assets, budgets, and reporting with internal teams.
Results
- Hit Black Friday revenue targets and contributed to record Q4 performance.
- Improved efficiency through A/B testing and strategic budget allocation.
- Strengthened trust through consistent communication and transparent reporting.
Social Media Support
Events Organiser & Socials
Comité des fêtes de Sainte-Foy-lès-Lyon
Secretary of the association and in charge of social media.
View Instagram
Content Creation
Explore the content I’ve created.
studiovictoria.co
See my work: before & afters, case studies, UGC, and more.
lyongirlscollective
Food Balance
- Post design: created branded images, graphics, and short videos.
- Managed content: scheduled and published posts consistently.
- Planned content calendars: organised posts in advance for strategic flow.
yourcollegerecruit
Photography
