Marketing

A collection of creative designs, marketing projects & testimonials.

Une collection de concepts créatifs, de projets marketing et de témoignages.

Relevant Education

  • BSc International Events Management Degree

    Sheffield Hallam University

  • Events & Tourism Marketing

    University of South Alabama

  • The Fundamentals of Digital Marketing

    Google

    2020

Marketing Skills
  • •PPC Digital Marketing (Google Ads, Analytics & Microsoft Ads)
  • •Campaign Optimisation & A/B Testing
  • •Budgeting & ROI Strategy
  • •Client Communication & Reporting
  • •Creative Production (Ad Copy + Visuals)
  • •Canva, Mailchimp, Adobe
  • •Email Marketing, Copywriting
Testimonials

What clients and colleagues say about working with me.

"Amy was instrumental in supporting the growth of our clients... I'd highly recommend Amy."

- Genie Goals

Client Testimonials

"Amy was a pleasure to work with. She got stuck in since day 1 to learn all things PPC and was instrumental in supporting the growth of some of our clients during her time at the agency. Amy was very organised, managed multiple budgets and worked very closely with Account Directors to deliver the day to day as well as strategic roadmap actions. I'd highly recommend Amy."
- Jeremy Courty (Genie Goals)
"Amy has really helped me launch my new Nutrition business and supported me in social media posts, ideas and sharing her great marketing knowledge."
- Food Balance (Nutrition Coach)
💻

PPC Campaign Case Study

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Overview

Managed PPC campaigns for a major e-commerce client across Google and Microsoft Ads, focusing on Black Friday and Q4 promotions.

Objective

Maximise revenue during the peak holiday season while maintaining a strict budget and ROAS (Return on Ad Spend) targets.

Actions Taken

  • •Developed and executed a full digital marketing strategy across Search, Shopping, Display, YouTube, Discovery, and Performance Max campaigns.
  • •Created, tested, and optimised ad copy to align with client branding and seasonal promotions.
  • •Monitored campaigns daily, making adjustments to bidding strategies, audience targeting, and creative assets.
  • •Coordinated with internal teams to ensure all timelines, budgets, and assets were delivered on schedule.

Results

  • ✓Achieved the client's revenue target for Black Friday, contributing to a record-performing Q4.
  • ✓Improved campaign performance through A/B testing, optimisation of ad copy, and strategic budget allocation.
  • ✓Strengthened client trust and collaboration through consistent communication and reporting.